Privacy Policy
ARC Fitness & Wellbeing LTD
Last updated: 13 October 2026
1. Who we are
ARC Fitness & Wellbeing LTD (“ARC”, “we”, “us” or “our”) provides small group personal training, strength and conditioning, group exercise classes and wellbeing services.
We are responsible for handling your personal information in accordance with applicable data protection law.
Business name: ARC Fitness & Wellbeing LTD
Business address: Annie Reed Rd, Beverley, HU17 0LF
Email: coaching@arcfitnessbeverley.com
Website: https://arcfitnessbeverley.co.uk
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the email address above.
2. Information we collect
Depending on how you interact with ARC, we may collect the following information:
Contact information: your name, email address and telephone number.
Enquiry information: your interests, fitness goals, preferred services and communications with us.
Membership and booking information: your membership details, bookings, attendance, cancellations and account information.
Payment information: transaction records and payment status associated with memberships and purchases. Payments are processed through Stripe or other authorised payment providers where applicable.
Health and fitness information: where relevant to your membership, information you provide about injuries, medical conditions, physical limitations and exercise needs.
Marketing preferences: whether you have agreed to receive marketing communications and records of your preferences or withdrawal.
Technical information: information such as IP addresses, browser details and cookie data where applicable when you visit our website.
We aim to collect only the information necessary for the purposes described in this policy.
3. How we use your information
We may use your personal information to:
Respond to enquiries and requests for information.
Contact people who register their interest in ARC's services.
Arrange introductory calls, visits and consultations.
Provide personal training, small group training, group classes and wellbeing services.
Manage memberships, bookings, attendance and customer accounts.
Process payments, purchases and refunds.
Understand your fitness goals and provide appropriate coaching.
Consider relevant health and fitness information when supporting safe participation in exercise.
Send important information about bookings, memberships and services.
Send marketing communications where permitted by law.
Manage and improve our business and services.
Meet applicable legal, accounting, insurance and regulatory obligations.
Protect the safety, rights and interests of our customers and business.
4. Our lawful bases for processing
Under UK data protection law, we must have a lawful basis for collecting and using personal information. Depending on the circumstances, these may include:
Contract: where processing is necessary to provide a membership or service you have requested, or to take steps at your request before entering into a contract.
Legitimate interests: where we have a legitimate business reason for using personal information, such as responding to relevant enquiries, managing our business and maintaining appropriate records, provided this does not override your rights and interests.
Consent: where we ask for your permission for a specific purpose, such as marketing communications where consent is required.
Legal obligation: where we need to process information to comply with a legal requirement.
Where we process health information, which is special category personal data, we must also meet an additional condition under Article 9 of the UK GDPR, alongside an appropriate Article 6 lawful basis.
We will ensure that the appropriate lawful basis and any additional condition required for health information are identified before processing takes place.
5. Health and fitness information
When you become a member of ARC, we may collect relevant information about injuries, medical conditions and physical limitations to help us understand your exercise needs and provide appropriate fitness coaching.
This information may be used to inform coaching decisions, adapt exercises where appropriate and support safe participation in physical activity.
We aim to collect only relevant information and take appropriate steps to protect it against unauthorised access or disclosure.
6. Marketing communications
We may send information about ARC's services, memberships, classes, events, news and promotional offers where permitted by law.
Where consent is required, we will ask for it separately from an enquiry or membership registration. You do not have to agree to marketing communications to register your interest in ARC or purchase our services.
You can unsubscribe from marketing emails using the unsubscribe link provided in the email or by contacting coaching@arcfitnessbeverley.com.
We may continue to send necessary service-related communications, such as booking confirmations and important membership updates, even if you unsubscribe from marketing.
We maintain appropriate records of marketing preferences and opt-outs.
7. Who we share your information with
We do not sell your personal information.
Where necessary to operate ARC and provide our services, we may share relevant information with trusted service providers, including:
GoHighLevel: for enquiries, customer relationship management, communications and marketing administration.
TeamUp: for memberships, class bookings, attendance and customer accounts.
Google Workspace: for business email, documents and administration.
Stripe: for payment processing and related transaction administration.
We may also share information with professional advisers, insurers or relevant authorities where necessary for legal compliance, insurance, professional advice or the establishment or defence of legal claims.
We take appropriate steps to ensure that our service providers handle personal information in accordance with applicable data protection requirements.
8. International transfers and data security
Some service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate lawful transfer mechanism and any necessary safeguards are in place.
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure. However, no method of electronic storage or transmission can be guaranteed to be completely secure.
9. How long we retain your information
We retain personal information only for as long as necessary for the purposes for which it was collected, taking account of applicable legal, accounting, insurance and safety requirements.
Retention periods may vary depending on the type of information:
Enquiries and leads: for as long as reasonably necessary to respond to enquiries and manage potential customer relationships.
Membership and booking records: for the duration of the membership and an appropriate period afterwards where needed for administration, disputes or legal obligations.
Financial records: for the period required by applicable tax and accounting requirements.
Health and fitness records: for as long as reasonably necessary for coaching, safety, insurance or legal purposes.
Marketing records: for as long as necessary to manage marketing preferences and maintain evidence of consent or opt-outs.
We review the information we hold and securely delete or anonymise it when it is no longer required, unless we have a lawful reason to retain it.
10. Your data protection rights
Depending on the circumstances, you may have the right to:
Request access to your personal information.
Ask us to correct inaccurate or incomplete information.
Request deletion of your information in certain circumstances.
Ask us to restrict certain processing.
Object to certain uses of your information, including direct marketing.
Request a copy of certain information in a portable format.
Withdraw consent where processing is based on consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, contact coaching@arcfitnessbeverley.com. We may need to verify your identity before responding.
You also have the right to complain to the Information Commissioner's Office (ICO) if you have concerns about how your personal information is handled. Further information is available at https://ico.org.uk/make-a-complaint/.
11. Cookies and website technologies
Our website may use cookies and similar technologies to support essential website functions and, where enabled, understand website usage or support marketing.
Where consent is required for non-essential cookies or similar technologies, we will request it before using them.
Please refer to any cookie notice or preference tool available on our website for further information.
12. Third-party websites
Our website or communications may contain links to third-party websites or services. These services have their own privacy policies, and we are not responsible for their privacy practices.
We recommend reviewing their policies before providing personal information.
13. CCTV and photographs
If ARC uses CCTV at its premises or captures photographs or videos for promotional purposes, we will provide appropriate information about how these are used, including their purpose, lawful basis, retention and relevant rights.
Where required, we will provide notices at the premises or obtain appropriate permission before using photographs or recordings for promotional purposes.
14. Changes to this policy
We may update this Privacy Policy to reflect changes to our services, systems or legal obligations.
The latest version will be published on our website with the date it was last updated.
15. Contact us
If you have questions about this Privacy Policy or how ARC handles your personal information, please contact:
ARC Fitness & Wellbeing LTD
Annie Reed Rd, Beverley, HU17 0LF
Email: coaching@arcfitnessbeverley.com
Website: https://arcfitnessbeverley.co.uk